[rogansage]

I completely agree! What we're trying to build is a solution for other companies (not to build it for our own app) that hits that sweet spot in the middle - i.e. one that allows companies which currently have to make the trade off between the whole shooting match and the axel adapter... where they can build the bits they need to customise and buy the stuff they don't

Do you think a best of both worlds solution would be valuable? (even if not immediately obvious how it could be possible!)

[warrenm]

So you want to become an analytics platform/tool?

Go for it

You've got some big players in the space already (some entrenched for decades) - but you may be able to find a niche you can serve better