[adsfgiodsnrio]

The customer base was alienated because Bud Light made one (1) custom can of beer. Not one kind of custom can, literally only one can.

Strangely, Bud Light has made special cans for pride month for years now and no one much cared. Strangely, people are boycotting Bud Light specifically and Anheuser-Busch is largely ignored. Strangely, major beer companies have had much more prominent partnerships with trans people with no similarly hysterical reaction.

This is not a story that makes sense. Even from the perspective of the modern American right it doesn't make sense. It's just a herd of people freaking out for no reason.

[intalentive]

The explanation is that Bud Light is viscerally associated with Dylan Mulvaney, who shot videos promoting the custom can. Bud Light's masculine, blue collar customer base does not want to be associated with Dylan Mulvaney. However, they are not sophisticated enough to extend the association to AB-InBev's other products. It's not hard to understand.

[adsfgiodsnrio]

As I said, this doesn't make sense even within the modern American right. Bud Light has been loudly supporting trans rights for years now with no backlash I can remember. Why did associating with a transgender person for a single video result in more outrage than years of deliberate political activism?

It's a random social media outburst. People latched on to one trivial event because that's what happens on the Internet. There is no rational explanation.