[intalentive]

The explanation is that Bud Light is viscerally associated with Dylan Mulvaney, who shot videos promoting the custom can. Bud Light's masculine, blue collar customer base does not want to be associated with Dylan Mulvaney. However, they are not sophisticated enough to extend the association to AB-InBev's other products. It's not hard to understand.

[adsfgiodsnrio]

As I said, this doesn't make sense even within the modern American right. Bud Light has been loudly supporting trans rights for years now with no backlash I can remember. Why did associating with a transgender person for a single video result in more outrage than years of deliberate political activism?

It's a random social media outburst. People latched on to one trivial event because that's what happens on the Internet. There is no rational explanation.