[camillomiller]

I’ve been in tech and business media for over 15 years. These articles appear, identical and similarly framed, every time Apple launches a product in a new category. They’ve always been rubbish, written mostly by people who haven’t tried the product. This piece pertains exactly to that sub-genre of punditry. Wasted bytes is all.

[brk]

Your observation is certainly true, but it is also based on the premise that Apple never makes a wrong move, which seems statistically unlikely.

I think this could be considered the first major post-Jobs product launch. We are coming up on 13 years since Jobs' death, and what truly major things have Apple released in that time? Mostly we have seen new phones, tablets, computers, and some smaller things like Airpods. The Apple Watch is maybe the best example of an all-new product, but in a category (watches and wearables) that was already kind of a "thing".

As of right now, I'm on the side of VR/AR glasses being more like 3D TVs than smart watches. I think it doesn't solve enough problems (and creates new ones in terms of an uncomfortable wearable thing people aren't generally used to).

Time will certainly tell, but this thing is going to need a TON of ecosystem support to break through into a major product line for Apple IMO.

[dagmx]

Apple makes wrong moves all the time. However, post jobs return, they are one of the few companies that stick with their core products long enough to course correct.

Emphasis on core because someone will send me a list of ancillary stuff that got cut as part of the course corrections.

Imho this doesn’t have to be an Apple only thing, but other companies tend to throw in the towel much quicker. That’s why people remember Apple products as successful and defunct competitors as not. The competitors often got out at the low instead of iterating another few generations.

I’m actually really impressed at Meta sticking through with their devices for so long despite the heavy losses they’re incurring YoY.

[camillomiller]

That wasn’t my point. Apple makes wrong moves like any other company, and I’ve written my share of criticism, but always only after being briefed, or touching first hand. What I was lamenting is the custom of writing long pensive pieces of punditry with absolutely no previous expertise on Apple, not knowing the company well enough to go past the marketing smoke screen, and, above all else, with no direct experience whatsoever of the product you’re criticizing.

Edit: by the way, it’s maybe not a product per se, but the switch to Arm with Apple Silicon is a feat no other company has ever achieved with this degree of complexity and with this degree of success. If I had to pick a move defining the legacy of post-Jobs Apple, the transition is certainly up there.

[stuff4ben]

It's considered cool and edgy to hate on Apple, so of course this is going to get clicks which is all Vice cares about. I don't even need to click on this to know it's not a real review and that it's just about clickbaiting people.

[Brendinooo]

I guess if you say everything is bad (or everything is good), you'll be right at least sometimes.

[fumeux_fume]

Perhaps if companies stopped releasing useless crap set to become obsolete within months we wouldn't see such articles over and over again, no?

[filoleg]

> Perhaps if companies stopped releasing useless crap set to become obsolete within months we wouldn't see such articles over and over again, no?

Is that what happened all previous times Apple released a new product category in the past decade, and such articles about it came out?

For how much inevitable near-future death people forecasted on Apple's new product categories, they all seemed to have avoided the "useless crap that will become obsolete in a month" trap (iphone, ipad, airpods, apple watch come to mind). Am I missing something?

The "become obsolete within months" part is especially inane, given iPhone 5s received a security update earlier this January, and it is a phone from 2013.

[LanceH]

One way is to look at the series of products Apple has produced, and they've been successful.

The other way to look at it is the series of 3d vision devices (both tv and goggles) and view how successful those have been.

So, is this the time an Apple product fails big, or is this the time that immersive 3d takes off? It seems a lot easier to say that VR has largely been rejected and it will continue to be rejected, even if Apple is doing it.

[balls187]

What makes something useless?

Innovation always need’s early adopters before technology is fully baked.

Remember the original iphone had no app store, and ran on the slower (at the time) Edge network.

[CodeWriter23]

eMate Newton Apple III G4 Cube Lisa

[flashback2199]

Don't forget Pippin!

[CodeWriter23]

And butterfly switch keyboard