[brk]

Your observation is certainly true, but it is also based on the premise that Apple never makes a wrong move, which seems statistically unlikely.

I think this could be considered the first major post-Jobs product launch. We are coming up on 13 years since Jobs' death, and what truly major things have Apple released in that time? Mostly we have seen new phones, tablets, computers, and some smaller things like Airpods. The Apple Watch is maybe the best example of an all-new product, but in a category (watches and wearables) that was already kind of a "thing".

As of right now, I'm on the side of VR/AR glasses being more like 3D TVs than smart watches. I think it doesn't solve enough problems (and creates new ones in terms of an uncomfortable wearable thing people aren't generally used to).

Time will certainly tell, but this thing is going to need a TON of ecosystem support to break through into a major product line for Apple IMO.

[dagmx]

Apple makes wrong moves all the time. However, post jobs return, they are one of the few companies that stick with their core products long enough to course correct.

Emphasis on core because someone will send me a list of ancillary stuff that got cut as part of the course corrections.

Imho this doesn’t have to be an Apple only thing, but other companies tend to throw in the towel much quicker. That’s why people remember Apple products as successful and defunct competitors as not. The competitors often got out at the low instead of iterating another few generations.

I’m actually really impressed at Meta sticking through with their devices for so long despite the heavy losses they’re incurring YoY.

[camillomiller]

That wasn’t my point. Apple makes wrong moves like any other company, and I’ve written my share of criticism, but always only after being briefed, or touching first hand. What I was lamenting is the custom of writing long pensive pieces of punditry with absolutely no previous expertise on Apple, not knowing the company well enough to go past the marketing smoke screen, and, above all else, with no direct experience whatsoever of the product you’re criticizing.

Edit: by the way, it’s maybe not a product per se, but the switch to Arm with Apple Silicon is a feat no other company has ever achieved with this degree of complexity and with this degree of success. If I had to pick a move defining the legacy of post-Jobs Apple, the transition is certainly up there.