> Then factor in switching costs or find a way to reduce them when initially making a purchase.
That's what people are doing!
They're saying that there are many pieces of software that could be helpful, but with that potential switching cost looming in the distance they won't buy a subscription at any price because it can't be relied on.
They're not saying it's hard to stop paying, they're saying it's hard to stop using, so permanent license or bust.
That's what people are doing!
They're saying that there are many pieces of software that could be helpful, but with that potential switching cost looming in the distance they won't buy a subscription at any price because it can't be relied on.
They're not saying it's hard to stop paying, they're saying it's hard to stop using, so permanent license or bust.