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by mordae
1118 days ago
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Not really. It's sufficient to show cool products in "TV" shows (robotic vacuum cleaner in a procedural crime drama might even be a plot device, absorbing murderer's hair to be found by detectives, gasp!). Coupled with a magazine or a show presenting new product categories for those interested, customers will eventually visit a physical or online shop and check out the goods. And then word of mouth will do the rest. Aggressive advertising will mostly just help you get ahead of your competitors and perhaps speed up the adoption rate at the cost of increased volatility of the market and to the detriment of people's mental health. We would be better off regulating aggressive ads away. |
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That's a hell of a load-bearing "just" you managed to insert there. Getting ahead of your competitors in market share can be the difference between having a company succeed or fail.