Agree. "Golden age of UX" is the same age of UX that came up with the hamburger menu? Give me a fucking break. That "golden" age was only gilding the UX researchers themselves.
on phone screen though? I'm not a fan of hamburgers either, but it's still better than something hidden by touch gestures - which for a while was the direction.
Well, a large part of where UX design goes wrong, in my opinion, is because people keep trying to have a "one UI to rule them all" approach. What you inevitably get is a UI that isn't great on any device, or is great on one and really terrible on the others.
As an industry, we need to get rid of the notion that you can have a single sort of user interface that works on every device. A phone is very different than a desktop, and the appropriate compromises for one are not the same as the appropriate compromises for the other.
on phone screen though? I'm not a fan of hamburgers either, but it's still better than something hidden by touch gestures - which for a while was the direction.