[jaggs]

Nice idea. But desperately needs AI to do the heavy lifting. What is a message? What is its purpose? What about crucial differentiators, USPs, positioning, 4 Ps, ADA, funnel stages, inbound vs outbound, tactics, KPIs and a host of other really important stuff?

[mrieck]

I agree it needs AI, but I was thinking it could be kept simple. You put features, ideal customers and the benefits on a board, then AI devises copy/messaging you could put in different places (on a landing page, in a social media post, or even generate memes?). It lists websites where to post that have your ideal user. It offers suggestions of what standalone tools you might be able to break off into one-off pages to do "engineering as marketing".

Since it's marketing for devs who hate marketing (I'm one of those) I think if you get too deep into marketing best practice it would be tedious/boring. Just give small actionable things you can do given the data you input about the product. That would be useful. Problem for me is I know what I should be doing, but I'd rather just code the product. So it's a hard problem to solve.

[bohlenlabs]

Wow, thanks for those cool ideas, mrieck! I already added AI to spice up the copy that the user enters (it's part of the Advanced plan), but your other ideas go way beyond that, thanks! Indeed, the AI could suggest what to do.

Regarding your 2nd paragraph: Yes, the true problem is not marketing itself with all its practices. The real problem is to make the user get into a habit and do it consistently. To help the user make it happen, I intend to add some kind of gamification and rewards. I was thinking about making it similar to those fitness apps that help the user eat less and exercise more.

In this case, the message would be "build less, market more".

[edmundsauto]

> In this case, the message would be "build less, market more".

Is your market people who don't want to build but want to market? I thought it was the opposite. Maybe something like, "spend your time doing what you like and still get users"

[bohlenlabs]

No, they want to build and not do marketing, if they could get away with it.

Similar to someone who wants to lose weight without exercising.

Yes, maybe saying "exercise more" is dumb because it would scare people away or make them say "Duh! Could have told you that!".

Maybe when I push it more into the direction of an "AI marketing assistant", the message could be like you said.

I must think about this, thank you so much!

[jaggs]

Totally agree with making the AI do the hard work. The AI should be able to deliver the whole marketing process with one button press.

[bohlenlabs]

Whoa, this would be a dream come true, haha!

[bohlenlabs]

Hey, jaggs, thanks for your feedback as well! Of course, the things you mention are all super important, but I thought they might confuse someone who does not have experience in marketing.

But on the other hand, I could add them as further building blocks for marketing, so that the user can stitch them together to form their own playbook. As long as everything feels easy and like a game, I think this could work.

So, thanks again for your suggestions!

[jaggs]

Yeah sorry, I didn't mean to come across as being snarky. It's just a great idea, but to do it justice, I believe (rightly or wrongly) that you need to make it brain dead simple for users who hate marketing. It's the same way that I would demand that a no-code app maker be brain dead. I don't want to get my hands dirty, and neither should a marketing averse user.

So give them template buttons for different marketing tasks. 1. Create messaging. 2. Create branding. 3. Create market positioning. etc.

The user presses a button, enters in product, target market, budget, competitors, or whatever, and a GPT works out the rest for you. AutoGPT and AgentGPT show what can be done nowadays, and so this is a natural vertical extension of those tools.

In your demo, most people wouldn't really understand a persona, or how to craft features, benefits etc. Nor should they, that's what your tool is for surely?

Again, really like the idea, but not sure the implementation will deliver the kind of results you're looking for.

[bohlenlabs]

No, you're not snarky at all!

These are great points. AI changed the landscape totally within a few months. I played with AutoGPT 2 weeks ago, and it's absolutely amazing, already today in its (still) raw form.

"Brain dead simple"... yes, that's definitely the way to go. Will think about how to make that happen. These buttons you were talking about sound great.