[edmundsauto]

> In this case, the message would be "build less, market more".

Is your market people who don't want to build but want to market? I thought it was the opposite. Maybe something like, "spend your time doing what you like and still get users"

[bohlenlabs]

No, they want to build and not do marketing, if they could get away with it.

Similar to someone who wants to lose weight without exercising.

Yes, maybe saying "exercise more" is dumb because it would scare people away or make them say "Duh! Could have told you that!".

Maybe when I push it more into the direction of an "AI marketing assistant", the message could be like you said.

I must think about this, thank you so much!