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by cduzz
1156 days ago
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If you buy a car from a dealership, then yes indeed you are "less" of a customer of the manufacturer. Consider this relationship: Toyota makes a car to the specifications of general motors, who brands the car as a "Pontiac Vibe" and sells the car to a Pontiac dealership. The Pontiac dealership then sells you the car at mostly a wash because you're also financing the purchase and they want to sell "your" loan to a loan bundler and reseller. So -- everyone gets a cut, and almost nobody's actually got a direct interest in how the schlub who buys a car feels about the car. |
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Tesla is a rather famous example of a car manufacturer that doesn't have a dealership model. Do you imagine that GM or Toyota is somehow less interested in how their cars are either liked or disliked by their target audiences than Tesla is? That seems pretty hard to imagine.