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by giantrobot
1157 days ago
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The problem is it's not data for you, it's data for Microsoft they turn around and sell. Every ping to their servers is more and more tracking data on you. If you sign into the OS with a Microsoft account, which is virtually required with Windows 11, they've got all of that data correlated with you personally rather than some ID string. |
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Why can't it be both? Being data for Microsoft doesn't preclude it from also being data for you. Being able to just put in a query without having to fire up a browser might be a marginal improvement for a lot of people.
And Microsoft doesn't sell you data. No advertising platform does. They sell access to you, by using your data to classify you in ways you can be targeted. It's a subtle difference, but it changes the implications. If someone is making money off of being able to reliably target you based on your data, that means your data is precious to them. Selling it (or losing it) is tantamount to selling their competitive advantage, such as it may be.