[gigel82]

They collect data, which is what I hate about Windows too. But I doubt they sell it; it would be a pretty dumb thing to do. That's how they're building their "graph" thing that gets mentioned at every conference.

The same graph that will soon feed into the various Copilots and GPT-things to personalize the heck out of your search and document creation which leads to more usage which leads to more data to feed into the graph.

I'm sure some of that "accidentally leaks" into their ad business too (despite their privacy assurances), but again, I doubt they'd ever sell it to 3rd parties (if nothing else, out of fear of litigation... FAANGs usually take PII handling pretty seriously).