Because I want 100% control and flexibility. It would take me more time to do this in shopify as it holds a lot of custom behavior and it has many automations on the backend.
Also with a custom admin dashboard we were able to scale a lot in our & employee's productivity
[edit]
I would use shopify for bootstraping temporary viral campaigns for niche products.
Also with a custom admin dashboard we were able to scale a lot in our & employee's productivity
[edit]
I would use shopify for bootstraping temporary viral campaigns for niche products.