[hambos22]

Because I want 100% control and flexibility. It would take me more time to do this in shopify as it holds a lot of custom behavior and it has many automations on the backend.

Also with a custom admin dashboard we were able to scale a lot in our & employee's productivity

[edit]

I would use shopify for bootstraping temporary viral campaigns for niche products.

[xcubic]

Tbh, it makes complete sense.