[mwotton]

yes, exactly. there are a heap of markets that are expensive to target because they're so small - we're in talks with research labs to do experiment automation,for instance, and their equipment is usually priced in the hundreds of thousands. We're aiming at being the glue: geeks have always hacked their own stuff, this just makes it possible for everyone else to do the same.

[DamonOehlman]

The attraction for me is that although I've always been able to hack electronics and stuff (and did quite a bit when I was younger), I just don't have the time.

I'm a software hacker through and through, and that's where I want to spend my most limited resource. Having some hardware that takes care of most of the heavy lifting in that space is very appealling.