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by JohnBooty
1203 days ago
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you, the user, should expect it to work without any tweaks or workarounds
I think that, for any reasonable definition of "it just works", it would clearly refer to essential functionality and not the extremely long tail of niche tweaks that at least one user out of millions might want to perform.For example on Apple devices I've often wanted a feature that would let me skip PIN/FaceID authentication when connected to my home network. No such feature exists. But I'd say there's a clear distinction between a missing feature and "not just working." Of course, "it just works" is a vague marketing phrase that they haven't used in a long time, perhaps a decade or more? So, whatever. You have the power to decide it means whatever you want it to mean, and then decide if Apple meets your made-up standard or not. I freely admit that's what I'm doing. |
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Really? I always heard it as something more like "we've thought of everything, all the details, and you don't have to fiddle with our products like with Windows." I think essential functionality is always implied, with any product, but with Apple, it seemed like their promise was for a higher level of user experience than that.
Acknowledged that this is an old marketing statement (I believe it was a Jobs-ism, which dates it), but please look at the context of the thread.