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by jinushaun 5262 days ago
"There was some back and forth about how best to combat piracy, with some in the audience advocating a strategy that supplies more content in new, affordable avenues to undercut the temptation to steal, and Fithian arguing that cheap-prices-up-front approaches such as Netflix streaming and $1 Redbox kiosks are "bad business models.""

Clueless

3 comments

...Fithian arguing that cheap-prices-up-front approaches such as Netflix streaming and $1 Redbox kiosks are "bad business models.""

I read this as "if we sell movies this way I'll have to work for a living."

Fithian represents NATO, the theater owner trade association.

He has zero interest in promoting anything other than theatrical distribution.

Oh. I was wondering why there was such a heavy military presence on the panel.
Care to elaborate?
I think what's he's saying is that it's a bad business model for Hollywood, but it's exactly the kind of business model people are willing to pay for.
If you reduce your price by 10x then you need to attract 10x as much custom to break even. I don't think it's a given at all that moving to internet streaming and ultra cheap pricing is going to be good for business.
That's not 10x cheaper. Blockbuster or any other brick and mortar video rental shop have similar pricing. Buying a movie and renting a movie are different things.