[gregd]

I think what's he's saying is that it's a bad business model for Hollywood, but it's exactly the kind of business model people are willing to pay for.

[MrScruff]

If you reduce your price by 10x then you need to attract 10x as much custom to break even. I don't think it's a given at all that moving to internet streaming and ultra cheap pricing is going to be good for business.

[jonknee]

That's not 10x cheaper. Blockbuster or any other brick and mortar video rental shop have similar pricing. Buying a movie and renting a movie are different things.