[paxys]

We buy face creams and cars and sodas and everything else under the sun because popular celebrities tell us to. You can find it "odd" but it works.

[ztrww]

It works for enterprise software? why so few companies do it then?

also even if we focus on the consumer market there are very successful companies which don’t spend any money on traditional marketing and don’t do ads at all.

[pvaldes]

> It works for enterprise software?

Is not really a new marketing concept

https://www.youtube.com/watch?v=P0AJM6HMYjM

[WalterBright]

> there are very successful companies

Naming a couple would make your claim more persuasive.