also even if we focus on the consumer market there are very successful companies which don’t spend any money on traditional marketing and don’t do ads at all.
Is not really a new marketing concept
https://www.youtube.com/watch?v=P0AJM6HMYjM
Naming a couple would make your claim more persuasive.
Is not really a new marketing concept
https://www.youtube.com/watch?v=P0AJM6HMYjM