[PragmaticPulp]

Likely a smart move.

The F-150 Lightning is also a very good truck, and it gets to capitalize on the F-150 brand and customer base.

They addressed a gap in the market (smaller electric truck) rather than trying to go head-to-head with the biggest full-size truck brand in the industry.

Smart move.

[mbgerring]

The Rivian is a full-size truck and performs as good or better than the Lightning for similar tasks.

[majormajor]

That bed length disadvantage is pretty significant if you're coming to it from the "truck user" market vs the "weekend camper" or "soccer mom" market.

I was interested in a Rivian until I saw one in person and saw how short that bed was. It wasn't the first spec I'd looked at on paper, but jumped out in-person. In that size I'd probably go cheap with a Maverick hybrid for now until there are more full-EV competitors.

[tstrimple]

Just looked it up and realized it isn't even close to passing the sheet good test. I suppose the expectation is to drive with the tailgate down? My minivan seems to be a more competent hauler of material (for my admittedly limited needs) than the Rivian.

[jonstewart]

The Rivian's marketed towards the "adventure" segment. It's definitely not intended as a work truck.

[slaw]

I wouldn't count on Maverick to be available. All 2023 Mavericks were ordered in September 2022. I'll probably wait until 2025 to get one.

[majormajor]

I've seen some on dealer lots in the past month. YMMV on options/colors of course.

[slaw]

I just asked local dealer. The answer was. What you see on the lot is sold.

[frumper]

Rivian's aren't exactly available either.

[alexb_]

What's the price comparison?

[lh7777]

Ford has been rapidly raising their prices (so it’s hard to keep track) but last I saw starting prices were $73k for the Rivian and $56k for the Lightning.

[mbgerring]

If you equip the $56k F150 to the level of the base model Rivian they’re about the same price.