That bed length disadvantage is pretty significant if you're coming to it from the "truck user" market vs the "weekend camper" or "soccer mom" market.
I was interested in a Rivian until I saw one in person and saw how short that bed was. It wasn't the first spec I'd looked at on paper, but jumped out in-person. In that size I'd probably go cheap with a Maverick hybrid for now until there are more full-EV competitors.
Just looked it up and realized it isn't even close to passing the sheet good test. I suppose the expectation is to drive with the tailgate down? My minivan seems to be a more competent hauler of material (for my admittedly limited needs) than the Rivian.
Ford has been rapidly raising their prices (so it’s hard to keep track) but last I saw starting prices were $73k for the Rivian and $56k for the Lightning.
I was interested in a Rivian until I saw one in person and saw how short that bed was. It wasn't the first spec I'd looked at on paper, but jumped out in-person. In that size I'd probably go cheap with a Maverick hybrid for now until there are more full-EV competitors.