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You hear this all the time. There is no such thing as a huge lead in automaking. It’s an incredibly clonable product, and each company has huge teams taking apart each others products. It’s also not really the product that matters. It’s service centers, parts, repairs, manufacturing capacity. The traditional companies have entrenched supply chains to get parts, and cars, across the country and into hands. All the new companies have to build that from scratch. Producing a couple of something great is an achievement, it is not a lead. It is much much easier to catch up on the product side than it is to innovate. And because the actual product is only a portion of total value, the companies that are “way ahead” with the most futuristic cars are really the ones playing catch up. |
And, with EVs, the rules of the business have changed, pretty much overnight.
https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma
IMO: Rivian is ripe for a major investment from an outsider with a lot of cash, (like Amazon,) or for acquisition from a major automaker. An acquisition will only work if they are generally allowed to be independent and run with little interference. Given how direct sales without independent dealers are major part of the rule changes, it's very hard for Rivian to leverage an acquiring company's dealer network.