"wrecked"... Tesla didn't even come close to wrecking anybody. They came in as a new competitor, and are still massively overvalued because of investor delusion.
Tesla makes better software right now. But the profit-margins argument seems to be a misconception [1]. Until Tesla distances itself from Musk, I also don't think the brand will stay 'cool' for that long.
I don’t think those are fully like to like comparisons though. You have to run those numbers just for electric. Nobody I know would cross shop a Tesla and a Rav 4. They can have their margins on their ICE catalog but they don’t have it on their electric yet even with the dealer network numbers added in.
Claiming everybody else is delusional when you are probably no rich from speculating is always a fun claim.
The car industry is consolidating. Chrysler is one example, they simply had no chance in hell to have any EV strategy. Now they have at least something thanks to their merger resulting in PSA. More such things will happen in the next 5 years.
Go look at how many cars companies like GM used to sell, and how many they are selling now.
Tesla is more profitable then GM and Ford combined, something that people would have not believed just a few years ago (not even mention debt, growth and other things).
They are not "wrecked" but everybody in the car industry knows that Tesla together with the rise of China auto is gone be a huge hammer to the rest of the industry. But with business like this, it takes years for these things to unfold.
Toyota engineers just acknowledged that their teardown of a Model Y "revealed a work of art". Toyota. If my 17,000 shares make me delusional, so be it, friend.
Ok, he's referring to the product of the giga-press as a work of art.
Too bad they didnt print the engineer's rationale, because that article isn't about that. But it is certainly referring to the product of the Giga-press being cast as opposed to being an assembly. A similar advancement happened in the aerospace industry, except this time the press is already for sale from Italy.
What I would rather see instead of one engineer gushing about a high-end manufacturing process would be Elon investing in automotive engineers who know where to route critical components and how to design maintainability instead of tanking shares on a social media vanity acquisition.
What’s even worse for the legacy companies is Tesla is the Kleenex/Coke of electric cars to a lot of young minds.