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In isolation, sure, but this space is going to get so fiercely competitive so quickly (on the order of years, but that is fast for the car industry!) and ASPs for electric trucks will come down. Rivian are still generally only selling ~six-figure trucks today (the priciest configs ship sooner of course) and not making money at it.

How good the vehicle is becomes irrelevant if you can't make it at a price people want to pay. I still think Rivian can get there, but there is so far to go. They only delivered ~20k cars in 2022.

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I'm not sure it's fair to say the priciest configs ship sooner. They're really only delivering two trucks right now, the quad motor, large pack versions of the R1T and R1S. The dual motor configs are cheaper but were only introduced recently. The max pack versions have been for sale for awhile and none of have been delivered, but they're also the most expensive.

They did raise prices around 1 year ago but I've seen no evidence that they've prioritized orders for those who purchased after the price increase or who equipped more expensive options (options like tents and racks are shipping separately).

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If you can't make money on the highest margin configs (and they can't yet), you certainly don't prioritise selling the lower margin models. This is a fairly common practice for a new model line from an auto-maker and Rivian are no different.

The reason I point price out at all, competition is already available for less in places (F150 Lightning), and more electric trucks are due to launch shortly - not great if you can't turn a profit on six figure models let alone considering lower priced offerings to compete.