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If you can't make money on the highest margin configs (and they can't yet), you certainly don't prioritise selling the lower margin models. This is a fairly common practice for a new model line from an auto-maker and Rivian are no different.

The reason I point price out at all, competition is already available for less in places (F150 Lightning), and more electric trucks are due to launch shortly - not great if you can't turn a profit on six figure models let alone considering lower priced offerings to compete.