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by ryanac 5256 days ago
This is great info (that you gave in a reply about production costs), but I'm very interested in something which you may have some knowledge on.

All of the production you're talking about is live (as in using real people, locations and equipment.) My question is, what about digital cartoon production, wouldn't the cost of producing a digital cartoon show or movie be dramatically less than the equivalent length live show or movie? There are no sets, cameras, costumes, or natural location permits in cartoons. On top of this, voice actors more than often portray multiple characters, you do not need an actor for each person, etc.

Lets take the show South Park for example, which differs from cartoons like The Simpsons, Spongebob and Family Guy in that South Park is produced completely in house, they produce each episode from scratch in under a week I believe using various digital production methods.

You still need the basic essentials, script, storyboards, sound, voice actors, audio recording equipment, etc; but I (and I've had some small experience here) would think the cost of the equipment needed to put out a digital cartoon, of tv quality and length, would be significantly lower than the equivalent live tv show.

Also, I stress that I'm talking about digital cartoons, not traditional animation which can easily take months (tv) / years (movie) to produce. I've produced many digital cartoons myself, but not quite at the level of quality that would be required for a tv show (I will give examples if asked.) From my experiences a very small group of people with almost no money can produce a high quality cartoon in a reasonable around of time. Time being the main issue which, in animation, can be solved with more people, and overtime is reduced because of digital software.

Marketing and distribution would still be the same more than likely, but there is still plenty of room to innovate there online; take Louis C.K.'s recent example of making a lot of money (over a million dollars?) selling his stand-up routine directly to the consumers.

I'm very interested in your thoughts on all this, especially if there are production costs I've ignored (for cartoons) that would even things out. Basically, do you think a cartoon with the production value of South Park, can be produced for significantly less money than the equivalent length tv show or movie?

I think this is something that can be done (independently produced cartoon show at the level of South Park), but really hasn't been tried yet online (a show that pushes boundaries and talks about critical topics,) at all. I know it can certainly be produced faster and adapt to changes more quickly than traditional live tv.

I'm a person who basically gets frustrated thinking of all the people right now who are waiting for The Daily Show, Colbert and South Park to "say something" about SOPA or other major topics, as if those shows are our voice (which they are the best example of on tv sadly.) In the end though, they work for Viacom, so even though people think those shows are pushing boundaries (which they are) just remember, they can only say so much. Where as an independently produced show released online can say pretty much whatever they want and can respond to topics IMMEDIATELY. Thoughts? :)

2 comments

Animation, especially CG is a wide field. As you may know animators are hardest bunch to find. Modelers are easiest to find, texture/shading guys and gals a little bit harder, lighting/environment artists a little bit harder than that and TDs hardest to find... with animators hardest to find. There is a slow production cycle (4-5 seconds of animation only per animator per week for feature quality and 15sec per week for TV quality), there is a ton of hardware for rendering and lieensing cost for software, and then there is audio. Some productions even require extensive r&d and custom tools development.

Animation can be cheaper, but sometimes it can be more expensive, it all depends on a project.

Even if you neglect all of the story editing and layout departement you still have a sizable production crew which require high salaries in order to produce content of reasonable standard. South Park is an exception since they have opted for subpar animation.

Entrepreneurs should pay special attention to this post. There's a huge opportunity here. Technology can make content creation cheaper. As a graphical developer I can see a lot of areas which can be improved. And all that's missing is someone to actually go there and build it.

We need to bring content creation to the masses. Think of why can't casual users create their own movies, music and games. Then figure how we can fix those problems with technologies. The problem of distribution is reasonably well solved already in my opinion. Solving content creation is the last piece of the puzzle to kill Hollywood.

I'm talking about things like xtranormal or GameSalad. These guys are in the right direction. But are still too shy in their proposals IMHO. There's a lot of room for disruption and a huge market opportunity in content creation.

If we can turn creative content into a commodity then we'll kill Hollywood and replace it with the people. That's what my startup is trying to do, and there are room for many others in this ecosystem. Think about it :)

I think the animation in southpark is the easy part. But consistently writing great comedy week after week, that targets enough people is very hard. for example , aqua teen hunger force , and sealab 2021 are also using low cost animation , but didn't have much success.

I don't know much about comedy writing, but it seems it takes a lot of work and a lot of talent to write great comedy. I think comedy writing is one place that startups could do interesting stuff there.