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by ascagnel_
1213 days ago
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I don't think Microsoft ever believed that HD-DVD was going to beat Blu-Ray. Instead, I think they saw the long view around online video delivery (they had a digital storefront up pretty quickly after the console launched) and backed what they viewed as the losing format in an attempt to split the market and prevent either format from fully establishing itself so that the online transition would happen faster. They also failed to capitalize on the opportunity, largely because they also failed in the personal media player (the Zune was good, but _very_ late to market) and phone markets. |
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> One of the issues was that Blu-ray Disc companies wanted to use a Java-based platform for interactivity (BD-J based on Sun Microsystems' Java TV standards), while HD DVD companies wanted to use Microsoft's "iHD" (which became HDi).[20]
Microsoft had a direct interest in HD-DVD succeeding as it could sell iHD dev kits and licenses.
Edit ... maybe not, as I read on the article looks like Microsoft didn't actually provide tools so ... not sure then.