[scarface74]

VOD makes pennies for the seller even at what were then Apple volumes of sells.

VOD “is a feature not a product”. It’s table stakes to make your product more desirable. It’s not a profit center on its own.

See also: streaming music

[ascagnel_]

Today, paid VOD isn’t a very lucrative market. In 2005, Apple had the music industry in a vice grip with iTunes/iPod, and it seemed like video was going to go the same way. It didn’t happen, not because of the technology, but because of the business model (subscriptions).