Context. I can never get Google to know the context of what I'm looking for, and the more context I add the more random 'important' stuff it decides to show me matching less significant terms. It was right in the article:
> Wall Street loves to play “Who wins, who loses” when a new technology explodes onto the scene. The fingers were all pointing at Google as a potential loser.
It's not just a play. It's business. There are so many people to invest on either Google or Microsoft, if more people wants to invest on Microsoft, some will do it at the expense of Google shares.
Also that google is able to give me live results whereas an LLM is trained on data from some point in the past. And just maybe I want to actually go to a site I'm searching for and not just wanting a summary or conversation about the topic. I just don't see how an LLM is going to replace search unless it can do all the other useful things search does right now.
Augment search, yes. Replace it with the current chatGPT interface? No way.