[rglullis]

The way to solve this, much like the way to solve R&D for open source, is to educate consumers to pay to creators and to eschew ad-funded business.

[amalcon]

"Educate" means to transfer skills and information, not to increase the likelihood that people behave in a certain way. The value-neutral term for the latter is "influence".

I'm a bit glib here, but the distinction is actually important. The ad industry, in particular, tends to use "educate" when it means "influence."

[rglullis]

I do believe though that it is a matter of education. The absolute majority of people have no idea how the sausage of social media content is made.

[dwighttk]

Has that ever worked?

[rglullis]

On what scale are you talking about?

There are certainly plenty of stories of people who produce content funded directly by their audience, but none of them to match the money made by the top Youtubers.