[amalcon]

"Educate" means to transfer skills and information, not to increase the likelihood that people behave in a certain way. The value-neutral term for the latter is "influence".

I'm a bit glib here, but the distinction is actually important. The ad industry, in particular, tends to use "educate" when it means "influence."

[rglullis]

I do believe though that it is a matter of education. The absolute majority of people have no idea how the sausage of social media content is made.