[kmlx]

> you don’t see high value reward cards or cashback program in the EU.

this seems like a false statement.

here is an article from 2021 that highlights some of the numerous cashback offers:

https://medium.com/@danminea/best-cashback-cards-with-reward...

and Amex usually has cashback cards as well.

disclaimer: i have used some of these cashback cards both in the EU and outside of it.

[TheCoelacanth]

Key part of the phrase "high value". Some US cards give back ~2% on all purchases.

The best of those appears to be 1% on purchases at six specific retailers or 0.1% on purchases in the EU/1% outside of the EU. Many of them don't even give cash back, they give their own cryptocurrency that they made up out of thin air.

[avianlyric]

From the very article you link too, about three paragraphs in:

> Why then are there so few and apart offers for cashback cards that can be used in Europe?

>

> One explanation I’ve seen is this: they’re not so common in the EU because our debit/credit card fees are regulated and very low.

[conductr]

This is the answer. In the US the business essentially funds the rewards these cards provide because they can charge whatever interchange fee that card has decided.

[hocuspocus]

> and Amex usually has cashback cards as well.

The cap applies on 4-party schemes, not Amex (nor Diners, Discovery).

[triceratops]

These are not high value rewards cards. You should see what the US has.