[avianlyric]

From the very article you link too, about three paragraphs in:

> Why then are there so few and apart offers for cashback cards that can be used in Europe?

>

> One explanation I’ve seen is this: they’re not so common in the EU because our debit/credit card fees are regulated and very low.

[conductr]

This is the answer. In the US the business essentially funds the rewards these cards provide because they can charge whatever interchange fee that card has decided.