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by droithomme
5265 days ago
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They sure look the same to me. When I type in a name of a movie to see if there is a DVD on amazon yet, often Google, YouTube's owner, offers to show me the version someone has uploaded to their servers. Then, Google/YouTube makes revenue from showing me ads if I or anyone chooses to go to that page. It's absurd to claim YouTube is not about unlicensed content. The vast majority of their streamed content was unlicensed for the first few years they were up. To deny this is to deny history. It took them a long time to catch hold for video blogging, a lot of which had to wait on people having cameras included with their laptops before it took off. But even now, the unlicensed content is as strong as ever, they just have more licensed content on top of it. |
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YouTube has deals with major content producers (music labels, movie studios, etc.) which work in the following way: whenever we discover a video that infringes their copyright, they can choose to either block it, monetize it or track it. What blocking means is quite obvious; monetizing means that we put ads in front of the video and share the revenue; tracking means no ads are shown, but the owner can access analytics about the video (how often it is uploaded, how many people watch it, where from, and so on). You can read more about it here: [1].
As you may imagine, this system changes the incentives for copyright owners. When they decide to block some video, all they achieve is making some YouTube uploader unhappy. If they decide to monetize, on the other hand, they start making money from the upload, and the clip becomes, effectively, a marketing tool for their product. If you, say, watch clips from a TV series on YouTube, that may be a signal that you like the series and will eventually watch it on TV or iTunes. What is more, uploaders try to select clips they find interesting and think other people would like to watch – so this in some way turns YouTube into crowdsourced advertising.
(Disclaimer: I work as a programmer at Google and I work on YouTube.)
[1] http://www.youtube.com/t/contentid