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What you are saying is incorrect. YouTube has deals with major content producers (music labels, movie studios, etc.) which work in the following way: whenever we discover a video that infringes their copyright, they can choose to either block it, monetize it or track it. What blocking means is quite obvious; monetizing means that we put ads in front of the video and share the revenue; tracking means no ads are shown, but the owner can access analytics about the video (how often it is uploaded, how many people watch it, where from, and so on). You can read more about it here: [1]. As you may imagine, this system changes the incentives for copyright owners. When they decide to block some video, all they achieve is making some YouTube uploader unhappy. If they decide to monetize, on the other hand, they start making money from the upload, and the clip becomes, effectively, a marketing tool for their product. If you, say, watch clips from a TV series on YouTube, that may be a signal that you like the series and will eventually watch it on TV or iTunes. What is more, uploaders try to select clips they find interesting and think other people would like to watch – so this in some way turns YouTube into crowdsourced advertising. (Disclaimer: I work as a programmer at Google and I work on YouTube.) [1] http://www.youtube.com/t/contentid |