[widdershins]

I personally find the lack of vaporware from Apple refreshing. With Apple, when you hear about the thing you can go out and buy the thing. From too many companies you hear about cool tech, only to find it disappointing or hobbled a year later when they actually get to release.

[pffft8888]

There is a difference between promising and not delivering, and firing employees for leaking a photo of an upcoming product. I think Apple is on the narcissistic spectrum of wanting to induldge in the moment and show off their brilliance. It's good to have a policy of not promising specific products or features if they're not sure. But their secrecy policy goes far beyond that, and includes silencing employees for workplace abuses. Apple is not a good company in the moral sense. They are good at building stuff. That's all the credit they deserve.

[serf]

>I personally find the lack of vaporware from Apple refreshing.

They recently nixed their AR products that had been hinted at for forever, and the 'Apple Car' was 'right around the corner' sitting as a boogey-man juxtaposed to Tesla's efforts for years before being cancelled.

They're more reliable than most groups, but post-Jobs Apple loves to mention fantasy stuff that consumers will never see, it's part of their hype cycle.

[piperswe]

I think there's important distinction here in that neither of those projects have ever been officially mentioned by Apple PR.

[scarface74]

Apple at no point ever “announced” a car or any AR products.

[askafriend]

> but post-Jobs Apple loves to mention fantasy stuff

Apple never does this. They've never mentioned AR hardware, they've never mentioned Apple Car or anything else to that effect.

You're talking about the media at large which does this for the purpose of speculation.

[filoleg]

Yeah, fully agreed. I think it helps that Apple fairly recently reinforced their belief in that approach with their AirPower charger fiasco[0] as well. Everyone was excited for it, and then it got quietly canceled, with people still bringing it up occasionally. Announcing ahead of time ended up blowing up in their face, lesson learned.

0. https://www.theverge.com/2021/8/5/22611234/apple-airpower-wi...