[pffft8888]

There is a difference between promising and not delivering, and firing employees for leaking a photo of an upcoming product. I think Apple is on the narcissistic spectrum of wanting to induldge in the moment and show off their brilliance. It's good to have a policy of not promising specific products or features if they're not sure. But their secrecy policy goes far beyond that, and includes silencing employees for workplace abuses. Apple is not a good company in the moral sense. They are good at building stuff. That's all the credit they deserve.