[reset-password]

The examples provided are not that convincing. Especially the two headlines. Yes they are similar because there are a limited number of ways to ask "Can You Buy a Gift Card With a Credit Card?". Should the topic be off limit now that it's been written about? Take the code equivalent of asking 100 people to write a function in secret that takes 2 ints and returns a sum. I suspect a number of those code blocks will be "plagiarized" from each other too.

[kris_wayton]

Also, typically, the "journalist" doesn't pick the headline...an editor does. Not sure if their AI section follows that tradition.

[dwringer]

I assume most major media outlet editors have used AI to help them come up with headlines for many years.

[rchaud]

It's just A/B testing, not "AI". It's done the same way as digital ads. You come up with 3 different titles for the same link, and serve them to 3 random audiences, and figure out which one got more engagement.

Google and Facebook of course do offer "ML-based conversion optimization", but it's widely regarded as hoopla by ad buyers.

[dwringer]

If those frameworks for A/B testing do any statistical analysis or automation I think they are easily classifiable as AI. I wouldn't be surprised if some publications at the top are using much more sophisticated software than that. I could only speculate to what level or with what success ML has been integrated into those pipelines.

[rchaud]

Yes, A/B tests are evaluated using T-Test or the Mann-Whitney U statistic. They have existed for a long time and never been classified as "AI". Although with that buzzword currently creating a gold rush, I have no doubt that every half-assed platform will be using that terminology going forward.

[ghaff]

Coming up with interesting headlines that entice readers without misrepresenting content is actually pretty difficult--especially at publications that value clever headlines.

[iamflimflam1]

That was my thought when I read the article. Also can't help wondering what the same analysis on human generated articles would produce...

[theptip]

I had the same thought. I think if you took random human-generated articles on the same subjects you’d find similar levels of similarity.

The clickbait article is a formulaic format.