[dwringer]

If those frameworks for A/B testing do any statistical analysis or automation I think they are easily classifiable as AI. I wouldn't be surprised if some publications at the top are using much more sophisticated software than that. I could only speculate to what level or with what success ML has been integrated into those pipelines.

[rchaud]

Yes, A/B tests are evaluated using T-Test or the Mann-Whitney U statistic. They have existed for a long time and never been classified as "AI". Although with that buzzword currently creating a gold rush, I have no doubt that every half-assed platform will be using that terminology going forward.