[kris_wayton]

The numbers I can find do suggest high percentage growth in Europe, but growth on numbers that are small compared to the US. Something like ~$7B in sales in plant based meat in the US, and ~$3B in sales for Europe. So maybe a bit early to judge? Meaning, maybe there's a similar plateau for EU, but it hasn't gotten there yet?

[pastage]

Those numbers tracks with GDP per capita of the US and EU. I'm guessing it is going to be different if you look at certain segments of the market. Also in this case you probably need to look at tonnage per capita. You might also be right that it is too early to say, comments here can be up to a year ahead of statistics.

[pclmulqdq]

You should look at gdp, not per-capital gdp, for a comparison of markets. Europe and the US aren't far apart. I'm assuming the slower uptake in Europe is because of stricter food labeling laws and the fact that most of these companies are US-centric.

[pastage]

There is no lack of European veggie food companies, I do not see labeling as a problem, do you know of some actual problems with that? I do think the variance between markets is just too high for me as an European to supply anecdotal evidence.