[pclmulqdq]

You should look at gdp, not per-capital gdp, for a comparison of markets. Europe and the US aren't far apart. I'm assuming the slower uptake in Europe is because of stricter food labeling laws and the fact that most of these companies are US-centric.

[pastage]

There is no lack of European veggie food companies, I do not see labeling as a problem, do you know of some actual problems with that? I do think the variance between markets is just too high for me as an European to supply anecdotal evidence.