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by exq
1249 days ago
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That's exactly why ads are pushed on TV, is it not? They're called direct to consumer but they really aren't for the consumer...they're for doctors to consciously or subconsciously gain a favorable opinion about the drug by hearing about it frequently. |
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There is separate physician marketing that is much more sophisticated.
Look at the FDA research on it including a survey of doctor on the impact.
https://www.fda.gov/drugs/information-consumers-and-patients...
“Most physicians agreed that because their patient saw a DTC ad, he or she asked thoughtful questions during the visit. About the same percentage of physicians thought the ad made their patients more aware of possible treatments.”