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by refurb
1252 days ago
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No, it’s patient advertising. That’s why it includes messages “ask your doctor about”. There is separate physician marketing that is much more sophisticated. Look at the FDA research on it including a survey of doctor on the impact. https://www.fda.gov/drugs/information-consumers-and-patients... “Most physicians agreed that because their patient saw a DTC ad, he or she asked thoughtful questions during the visit. About the same percentage of physicians thought the ad made their patients more aware of possible treatments.” |
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