[karaterobot]

I wouldn't call it a tragedy. Delivery pizza is fine. The best part is they bring it right to my house.

> We can construct better pizza boxes, and we already have. The real issue is cost.

Okay, here's an idea they can just have for free: a restaurant buys 500 of the more expensive boxes, but continues to stock the cheaper ones. They give delivery orders the option to spend more money on the improved box, and tell them all the advantages. If they don't want to spend the extra money, they get the regular box. See how that goes.

[Spivak]

That's not a fair comparison because your observation will be heavily weighted to the status quo. Construct a parallel universe B where the norm is the more expensive boxes and introduce the cheaper ones. I put my lot in with the result that in both cases people don't switch.

In universe A people will be averse to the increase in price. In universe B people will be averse to the decrease in quality. The only thing the experiment will show is humans weigh losses that come as a result of change heavier than gains.

[lukas099]

Do any franchises encourage owners to do small-scale experiments like this and then copy the successful ones throughout the enterprise?

[SoftTalker]

Yes, especially with menus. The Big Mac was invented by a franchisee.