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by scyzoryk_xyz
1253 days ago
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Cook helped make those devices commercially viable at scale. They’re secret one day, announced the next, and become available to millions within a month. All of this with a huge margin and a global supply chain. People misunderstand Jobs role in all of this IMO. He wasn’t doing the inventing, not personally. He was responsible for identifying and hiring people like Cook and getting them to play well with other brilliant people, like Ive. He talked about this, like, all the time. These brilliant people would then create coordinated design/production processes that gave the company such strong inertia that the products arrive improved and on schedule every year. All Cook has to do is keep the course - and he’s clearly very good at it. |
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Nobody is disputing his role in operations.
> They’re secret one day, announced the next, and become available to millions within a month.
Availability to millions is irrelevant unless millions want the product. Otherwise it becomes unsold inventory, a liability. Cook knew that as well as anyone.
> He wasn’t doing the inventing, not personally.
Jobs was a notorious micromanager. Not to mention that at the very beginning, it was just him and Woz. I'd like to see Cook start a tech company from scratch. Jobs did it twice.
> on schedule every year
Um, Apple didn't have a yearly schedule until Cook.
> All Cook has to do is keep the course
This is actually my point. Which is very different from "Cook was arguably the real brains behind Apple's turnaround back in the early 2000s".