| > Cook helped make those devices commercially viable at scale. Nobody is disputing his role in operations. > They’re secret one day, announced the next, and become available to millions within a month. Availability to millions is irrelevant unless millions want the product. Otherwise it becomes unsold inventory, a liability. Cook knew that as well as anyone. > He wasn’t doing the inventing, not personally. Jobs was a notorious micromanager. Not to mention that at the very beginning, it was just him and Woz. I'd like to see Cook start a tech company from scratch. Jobs did it twice. > on schedule every year Um, Apple didn't have a yearly schedule until Cook. > All Cook has to do is keep the course This is actually my point. Which is very different from "Cook was arguably the real brains behind Apple's turnaround back in the early 2000s". |