[notnotjake]

I find this product fascinating. The design looks ugly, but I can see how they got there. Mixing the real world and iPhone display in the way they are is super interesting. As is the decision to leave the edge of iPhone for touch input. Also interesting to see them leveraging Apple technologies so heavily. I can't really see this gaining any real market, but I like some of these design choices.

[tjmc]

Agreed. Looks like they're using a half silvered mirror for the real world pass-through which was a technique used by early arcade games like Space Invaders that projected black and white graphics over a painted background.