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by danbruc 1255 days ago
Put another way, being a creator can just be the marketing or top of funnel for other activities.

Then, I would argue, you are not a creator, you are just running your own ads for your actually business on YouTube. This is not to say that it is a bad choice, you might really enjoy it, it might be more cost efficient than other ways of advertising or whatever.
1 comments
factsarelolz 1255 days ago
> you are not a creator

You are creating content to drive traffic to a service or product. Are influencers not creators? Is making an ad not creation?

Interested in your definition of creator. Thanks!

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danbruc 1255 days ago
As I said elsewhere, I actually hat to look up what the creator economy is supposed to be exactly. I understand it as producing online content for a living and therefore I would argue that this content should be the primary source of your income in order to make you a proper creator. Does someone in the Microsoft PR department become a creator because they are filming stuff on the campus and put it onto their YouTube channel? There is however probably a grey zone somewhere, where the content that you are producing and other stuff or services you are selling become so intermixed that it is hard to separate them.
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factsarelolz 1255 days ago
> Does someone in the Microsoft PR department become a creator because they are filming stuff on the campus and put it onto their YouTube channel

Yes. Microsoft also has specific "evangelists" that create content. Briefings, presentations, talks, videos, blog posts, etc.

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danbruc 1255 days ago
You are welcome to use the word creator in any way you see fit, I however would not dilute the meaning in this context until it becomes a useless word. If I am forging a knife, I am creating something, if I am operating the camera in a Marvel movie I am creating something, if I am filming the wedding of friend, if I am crowing tomatoes in my garden or in a massive green house farm. For my understanding of the word it matters what you create and in which way this is linked to making a living. You are not a maker just because you make stuff and get paid for it because that applies to almost everything under the sun and makes creator synonymous with having a job. Maybe not blowing up old buildings...well, even then I am making room for new things.
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